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Week 3 : 2 Videos & Article

 The first video I watched was “Why Advertisers Track Your Emojis.” Toyota published 83 different ads, yet they were all the same just targeting different people. They targeted people by their emojis. A targeted ad is where the company shows their ads to only certain kinds of people. Certain people are more likely to buy their products or like their message.

In 2016 Twitter began giving advertisers access to him and when they're posting. They also give advertisers insights on what emojis are most popular. They said if you were to tweet a 🍕 Domino's would reply with a coupon. They mentioned how emojis are just one more tool for advertisers to access people's emotions.

The second video I watched was why buy one get one free is not a great deal. Apparently, a woman noticed one time after using a buy one get one free coupon from Burger King that normally one sandwich was $2 but with the coupon, it was a dollar more. This apparently went on for years until Burger King was actually sued for overcharging customers. Buy one get one free so appealing that as a consumer it is hard to see what it really is. You're basically better off waiting for an item to go on sale rather than using a coupon deal. If it looks too good to be true, it's definitely too good to be true.

After reading the article I think it puts things into a very different perspective that I never thought of before. Instead of money being what things cost it's more so the amount of time in our lives we sacrificed to earn those things. It reminds you to recognize the number of hours we spend to make a simple purchase. After watching both videos I'm honestly genuinely amazed. I knew little about advertising, but the video put it in more depth. This helps explain my Instagram mini ads and how they always relate to my current life. The BOGO came as a complete shock. I'm very thankful for the information learned in that video that I will be sure to keep in mind for the future. As for the article, it was short and sweet. I love the points made and appreciate the greater outlook on making and spending money.

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